NBC
still leads after five weeks of the new broadcast TV season -- but with Fox closing the gap somewhat because of the World Series.
Like NBC, Fox is up a bit versus its five-week start in
2012: NBC is at an average 2.88 rating among 18-49 viewers in the Nielsen live-plus-same-day metric. A year ago, NBC was at 2.83. Fox is now averaging a 2.21 number in the same 18-49 viewer group,
this versus a 2.19.
Both NBC and Fox have benefitted from big sports programming -- NBC with “Sunday Night Football” and Fox with Major League Baseball’s World Series.
CBS and ABC are the networks on the outside looking in -- at the moment. CBS is just ahead of ABC -- at a 2.02 to a 1.96 rating, respectively, among 18-49 viewers. A year ago, CBS was at 2.18,
while ABC was at 2.10.
Overall, the four English-language broadcast network average is down 3% to a 2.27 average rating among 18-49 viewers. But among all viewers, networks are up a bit --
2% to 8.28 million average -- mostly as a result of higher “Sunday Night Football” and World Series viewership.
CBS again leads in this category -- now at 9.73 million viewers
versus 9.99 million the year before, followed by NBC at 9.0 million, up from 7.91 million; ABC at 7.18 million versus 7.85 million and Fox at 7.04 million versus 6.65 million.
advertisement
advertisement