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Flurry's Mobile RTB Magic

  • Forbes, Thursday, October 31, 2013 10:46 AM
Forbes is really excited about mobile RTB, and, in particular, Flurry’s mobile ad exchange. What makes Flurry so special? It’s “trove of mobile-app-user data that is bigger in reach than Google and Facebook,” Forbes reports. That’s because more than 400,000 apps now use Flurry’s analytics tool, “and, in return, funnel much of that user data back to Flurry,” Forbes notes. “Flurry thus has a pipe into more than 1.2 billion devices globally and is inside seven to ten apps per device.”

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