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Rocket Fuel's Trigg: Invest In The AI Behind RTB

  • The Drum, Monday, November 4, 2013 3:39 PM

The Drum reported that Dominic Trigg, UK managing director of media buying platform Rocket Fuel, said for real-time bidding (RTB) the industry needs to "stay ahead of the curve and invest in the infrastructure behind the business."

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.