• Search Engine Watch, Wednesday, November 6, 2013 2:26 PM

Jason DeMers serves up seven steps to get the most from campaigns. He believes the tips will boost sales and return on investments during Black Friday and Cyber Monday. It all begins with creating the landing page, but he suggests making sure the pages support mobile devices, since analysts expect that many more consumers this year will click their way to purchases. On the list of seven, marketers also will find optimizing for speed, Web site audit tips, and ways to test for ease of use. Read the article here.

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