Around the Net
Programmatic Growing In Asia
- Warc, Friday, November 8, 2013 9:10 AM
Warc has reported "the use of programmatic buying is growing rapidly across Asia and could lead to a reduction in the number of media agencies." The post cites a report from demand-side platform (DSP) Brandscreen, which "found that both impression volume and spending had risen 80% in Southeast Asia in a 12 month period."
