Barkley was named agency of record for Spirit Airlines, following a review managed by Ark Advisors, New York. The agency will handle brand strategy, advertising, digital media, public relations,
point-of-sale and media planning and buying. New work is slated to launch in early 2014. The airline operates 250 daily flights to more than 50 destinations in the U.S., Latin America and the
Caribbean. Spirit Airlines spent $1.3 million in measured media in 2012, according to Kantar Media and roughly $225,000 between January and June of 2013.
