• by Amy Corr  @MediaPostOTL, November 12, 2013

Jambu, a fashion lifestyle shoe brand and wholly owned subsidiary of Vida Shoes International, named New York-based Launchpad as its first-ever agency of record, without a review. The agency will manage strategic and creative advertising duties.  Initial creative, launching spring 2014, will include print, digital and in-store initiatives promoting Jambu’s line of women's, men's and kid's shoe styles. Work was previously handled in-house. Media duties will continue to be managed internally by Jambu. "Our target is free-spirited, seeks style with comfort, and appreciates sensible innovation when it comes to the products they buy.  We want our advertising to reflect this and to help build an identity for Jambu that will stand out and resonate," said Yetzalee Cubero, Marketing Director at Jambu.”