• Search Engine Watch, Tuesday, November 12, 2013 1:17 PM

There's still time to refine paid-search ads running for Cyber Monday, the Monday that falls after Thanksgiving Day. Jim Yu suggests considering small improvements to Web site pages for mobile visitors, even when there's no time for a responsive design overhaul. Don't forget to create the social-specific campaigns and content that helps buyers make a decision. While many of Yu's tips are intended to get marketers up and running for Cyber Monday, marketers can also use most of them all year long. Read the article here.

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