• eMarketer, Friday, November 15, 2013 11:30 AM

It's so easy to pick up a smartphone, tap on the microphone icon, and speak a search query such as "Italian restaurants in Huntington Beach," especially when the search query returns a long list from which to choose. Not only does the query provide a list, but also directions, menu pricing and more. The number of mobile-only users continues to grow. Sephora marketing director Johnna Marcus tells us that about 31% of its customers use mobile exclusively. In fact, across the top 20 Web sites, the percentage of Internet users only using mobile devices for select uses continues to rise, according to eMarketer, which cites comScore data.

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