
How hot do you like your convenience
store snacks?
Takis Fuego snacks are so hot that two guys must cool their mouths with windshield wiper fluid. After a convenience store pit stop, two hungry friends start eating Takis Fuego
crunchy taco snacks. The flavor is too spicy, so rather than run back to the convenience store and buy drinks, the pair panic and turn the windshield wiper fluid on high and start drinking.
Oddly enough, their wiper fluid is clear and looks like water. Mine is a crazy blue and looks toxic. Even the customers inside the store don’t know how to react.
See it here.
Publicis Dallas created the campaign, directed by
Nicolas Iyer of
atSwim.
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