Spicing up the transparency debate at OMMA RTB, on Monday, Starcom’s Tracey Paull was just asked whether agencies should be held to the same standards of openness that they are demanding of
programmatic tech vendors. (MediaPost editor-in-chief Joe Mandese asked the tough question, and referred specifically to agency margin structures, which they have historically kept under lock and
key.) Clearly not prepared for the line of questioning, Paull essentially said the discussion was way above her pay grade. “I don’t make those decisions,” said the Senior Vice
President and Director, Deliver, Starcom USA. “I’m not even privy to all that information.” Not shutting the door completely, Paull called Mandese’s query a “valid
question that agencies are working through with clients.”