By a show of hands, a clear majority of attendees at OMMA RTB Chicago think Facebook’s FBX ad exchange is much closer to a display than a social play. In fact, it’s both -- as well as
mobile -- Josh Dreller, Director of Marketing Research at Kenshoo, insisted on Monday afternoon. Meanwhile, by another show of hands, just about everyone at OMMA RTB expressed their keen interest in
using Facebook data to target ads beyond of the social network’s walls.