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Local Search To Reach 8.6B By 2018

Search marketers are buying more social local paid-search ads. The local search market will expand from $6.0 billion to $8.6 billion in the next five years. Mobile-local search will drive the uptick. Desktop search volume continues to rise as well, however -- largely a product of consumers adopting tablets and the use of category-specific sites like automotive and jobs.

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