If you haven't started thinking about what person (or people) will be the face of your brand, you’d better get started.
The writing (or, actually, the self-aggrandizing photo) is on the wall. Social media is going more and more personal. Despite Facebook's bet that social focuses on content and not people, the current growth engines of social media are most definitely highly person-centric.
All these have one thing in common: "Look at me! Look at me! Look at me!"
So if you want to participate in social media engagement, and not just advertise on social platforms, you’d better start thinking about how your brand will be enacting its "Look at me" strategy.
Some of the possible scenarios:
Coming up with ideas isn't the hard part. Creating scenarios that minimize the risk of becoming a PR nightmare, while also remaining authentic -- that's the hard part. And this is when relationships with your PR team or experiential agency come in handy. Those are the experts you need to take out to lunch or coffee, picking their brains about how to protect people from themselves while they act natural.
The good news is these platforms have not yet hit critical mass, and there is still a little time for brands that want to become the early adopters. But the trend is clear. We humans desire human interaction -- even on social media. And, in a digital world, that comes through via pictures of those big, starry eyes and those glistening chompers.
Get ready for your brand's facetime in the spotlight.