He joined The Media Kitchen six years ago with no advertising industry experience, but with plenty of entrepreneurial spirit. Prior to joining the agency world he was a founder of IGN, the in-game advertising network that was acquired by News Corp. for $650 million in 2005 (but was subsequently sold to Ziff Davis).
While at The Media Kitchen, Herman helped co-found MDC Partners' agency trading desk Varick Media Management, and launched KBS+ Ventures, one of the most disciplined digital media VC funds managed by a big Madison Avenue holding company.
While he did not disclose what his new role would be, Herman wrote that it will begin in December.“This was one of the hardest decisions I have ever made and one that I've been working with my leadership team for a bit of time now to ensure a smooth transition,” Herman posted, adding: “November 27, 2013 will be my last day here at TMK's 160 Varick Street location... I will continue to blog, tweet, and partner. One of the only differences is that I'll be checking in at a new location.”