BIZ DEV: California Tobacco Control Program Issues RFP For Five-Year Contract

The California Tobacco Control Program has issued a request for proposals for its advertising campaign. The five-year contract begins July 1, 2014 and runs through June 30, 2019. The CTCP advertising campaign would target California’s general market and selected ethnic and priority population markets to raise awareness about the dangers of tobacco use and secondhand smoke. The account is worth approximately $75 million over the five-year period. The RFP will be posted Dec.2 online. The Stage 1 Proposal is due on Dec. 20. On December 11, the CTCP will host a webinar where agencies can ask questions about the RFP process. Those interested in participating can email CTCPMediaRFP@cdph.ca.gov for further information and login access to the webinar.

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