Earlier this year as part of a major reorganization at the company orchestrated by freshly minted CEO Cindy Rose, WPP created a technology and business transformation unit, WPP Enterprise
Solutions.
Headed by Jeff Geheb, serving as global CEO, this week the operation detailed some of its go-to-market offerings.
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AI transformation consulting.
Agentic commerce – helping shape how AI agents discover, evaluate and
recommend brands.
Owned intelligence – converting client-owned data to demonstrate results.
Adaptive, real-time relationships – pairing
first-party data with AI to anticipate and personalize consumer interactions.
Intelligent content – using an operating system that plans, produces and activates automated
content.
“Most organizations don’t have a growth problem – they have a systematic constraint that limits their potential,” stated
Gehab, who was previously CEO Enterprise Solutions at WPP agency VML.
“Customer experience, content, commerce, data and technology too often evolve independently of one another. We help
clients bring those elements together into growth systems they can continuously optimize, operate and scale.”
Further capabilities will be announced in the future, according to the
company.