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Five RTM Scenarios For A Brand
- Marketing Land, Wednesday, November 27, 2013 1:37 PM
Marketing Land has posted an article naming five use case scenarios of real-time marketing, including Breaking News (such as the BP Gulf oil spill) and Customer Interaction.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.