Regularly Visited Web and Mobile Applications (% of Respondents) | ||
App | US Users | Global Average (Users) |
Weather | 46% | 39% |
Banking/financial | 29 | 32 |
Music related | 28 | 35 |
News | 25 | 39 |
Movie related | 26 | 23 |
Food/cooking related | 15 | 21 |
Medical/health/fitness | 13 | 17 |
Travel | 11 | 16 |
None of these | 41 | 29 |
Source: Ipsos OTX, November 2013 |
Among those who say they regularly use weather apps, most are from South Africa South Korea Spain Hungary and Sweden. Norway, Canada and Great Britain are under 50%, with the United States at 46%.
Respondents in Indonesia are most likely to use news apps, followed by China, South Korea, Brazil, Turkey, India and South Africa. The United States is among those who least regularly use news apps at 26%.
Among those who say they regularly use music-related apps, most are from: China (60%), Mexico, Indonesia, Brazil, India, and the United States is near the bottom of the list at 28%.
Socioeconomic and Demographic variables appear to influence how regularly one would use apps.
Noted in a summary by Marketing Charts, the 18-34 age group emerged as the most likely to regularly visit each of the app types listed. There was more variety when breaking the data down by age group, with females more likely to regularly use weather apps than males (49% vs. 42%), with the opposite true for news apps (31% for males; 20% for females).
There were also some interesting variances between the apps most commonly used by Americans and those most commonly used across the 27-country average. For example, while a greater proportion of Americans professed to regularly using weather apps than the average (46% vs. 39%). Americans also emerged as less likely to visit news and information sites than the global average.
Also of note, 59% of US respondents claimed to regularly visit at least one of the app types listed, significantly below the 71% average globally, concludes the summary.
For more information from Ipsos, please visit here, or from Marketing Charts, go here.