• by Laurie Sullivan , Staff Writer @lauriesullivan, December 9, 2013

In January, Facebook will release guidelines geared toward search marketers on how to build creative ads.  Facebook Attribution Lead Rob Creekmore said at the MediaPost Search Insider Summit that some of the advice focuses on knowing where on the ad to focus the message, allowing the ad viewer to easily recall the brand, and making sure the tone fit with the brand's personality.