Adconion Direct has hired Raj Gill to lead automotive sales, strategy and product marketing for the digital ad platform. He was previously vice president, associate digital media
director for Team Detroit, WPP’s agency group for Ford Motor Company. Adconion also announced opening a Detroit office in connection with Gill joining the company, which offers ad buying and
targeting across display, mobile, email and social media. Adconion works with auto brands including Mercedes, Chrysler Group, Fiat Brand North America and Porsche.