• by Gavin O'Malley , Staff Writer @mp_gavin, December 10, 2013

Cezanne Hug faults most brands for failing to deliver a digital “dial tone.” Come again? By “dial tone,” Intuit’s online acquisition and business strategist is referring to supreme service reliability across digital channels -- tantamount to the dial tone that we all used to expect when we would pick up a phone receiver. Hug used the message to kick off the second day of OMMA’s Search Insider Summit in Park City, Utah. More broadly, Hug said it has never been more important for digital marketers to understand offline opportunities -- a message that appears to be making the rounds, this week.