• by Amy Corr  @MediaPostOTL, December 11, 2013

Project: Worldwide and its shopper engagement agency, Shoptology, hired Ken Madden as head of digital at Shoptology. Madden will report directly to Charlie Anderson, CEO of Shoptology. Madden is charged with overseeing Shoptology’s digital, social and mobile strategy teams, working across all of Shoptology’s clients including Pepsi-Lipton Partnership, Blistex’s Stridex, Golden Corral, Lifeway Christian Resources and DSM. Madden joins Shoptology from Geometry Global, where he served as executive vice president, head of digital, North America. Prior to that, he worked at OgilvyAction, serving in various leadership roles, focusing on and developing data and analytics, research, digital strategy, technology and eCommerce capabilities.