• by Amy Corr , December 12, 2013

Sporting brand PUMA named JWT New York as its global lead creative agency, handling all work throughout North America, Europe, Latin America, APAC and Middle East/Africa. The agency will begin working on a project to reignite the brand and define its new Forever Faster brand messaging before launching a global brand campaign in the second half of 2014. Over the last three months PUMA’s new management team created the new tag line to reflect its 65-year history of making fast product designs for the fastest athletes in the world. “In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture,” said Björn Gulden, CEO of PUMA, in a statement. “The team quickly proved that they could deliver on our new mission to become the Fastest Sports Brand in the World.” Droga5 previously handled the account.  ZenithOptimedia continues to serve as PUMA’s media agency and was not part of the review. According to Kantar Media, PUMA spent $4.8 million on measured media in 2012.