- Moz, Friday, December 20, 2013 12:59 PM
Google began moving more toward a data-driven search model based on semantics a few years ago, driven by Knowledge Graph, an algorithm assisting to link language to persons, places or things that
connect to related information. Those relationships continue to support the evolution of search and the way people find information. Andrew Isidoro provides an example. He searches on his name and the
word "age." Not only does he find his age, but also his date of birth. He delves into data sources and search behavior, and tells us why these connections will become important to brand marketers.
Read the article here
Read the whole story at Moz »