Rosetta promoted Alexander Mahernia to chief creative officer, North America. He will report to Lars Bastholm, Global Chief Creative Officer and will also sit on Rosetta’s Operating Committee. Previously, Mahernia served as chief creative officer and co-founder of LEVEL Studios, a marketing and product development agency that Rosetta acquired in 2010. After the acquisition, he became managing partner, executive creative director. In the last six months alone, the agency has hired global chief creative officer Lars Bastholm; chief strategy officer Scott Sorokin; chief technology officer Joe Lozito; managing partner, program management office Jeff Thaler; and partner, head of marketing Gary Schechner.