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Programmatic To Cause Online Video 'Shake-Up' In APAC

  • ClickZ, Friday, December 20, 2013 12:09 PM

ClickZ has posted an article written by Matt Von der Muhll, managing director APAC at SpotXchange, saying there will be a shake-up in the APAC online video ad space when it comes to programmatic trading in 2014.

The boom in online video has resulted in video inventory that advertisers in Asia Pacific want becoming more scarce. This is driving the programmatic ecosystem back to the ghosts of the old ‘ad networks’ where the transparency that once underpinned the growth of programmatic trading is diminishing. Even as the technology platform advances and now provides greater insights and control, many publishers and advertisers are unknowingly returning to a ‘middle man’ model. The old rules at play are especially alarming for publishers who are just starting to dip their toes in programmatic trading,” the post reads.

You can read the post here.

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