Innocean USA hired Bridgett Judd as vice president, executive digital director, a new position at the agency. Judd will lead the agency’s digital operations and report directly to Brad Fogel, chief operating officer at Innocean USA. Judd joined the agency from Saatchi & Saatchi LA where she served as group director of digital innovation, responsible for digial work for Toyota Motors Sales. Prior to that, she was senior vice president, group digital director at Deutsch, Los Angeles, charged with shaping the agency’s digital capabilities and handling digital initiatives for clients such as Volkswagen, PlayStation, HTC, DIRECTV and Anthem Blue Cross.