RAPP named Rose Cameron as senior vice president, experience planning, a new position in the Dallas office. Cameron will be responsible for defining the interactions between consumers and brands including brand planning, communications architecture and planning, content strategy and media planning. Most recently, Cameron was head of strategy at brand design firm Hornall Anderson in Seattle. Prior to that, she worked at Ogilvy & Mather, Y&R/Wunderman, TBWA/Chiat/Day, Mullen, Leo Burnett and Euro RSCG.