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Apple: iTunes Radio Top Priority

  • Adweek, Tuesday, December 24, 2013 11:27 AM
Apple has a new mission for the iAds team: always be selling iTunes Radio. Apple is trying to ramp up revenue from iTunes Radio, a Pandora-like service that was released widely this fall, per Adweek. In a staff meeting before the holidays, Eddy Cue, head of software, indicated that iTunes Radio is the top priority. At the same time the sales team is busy pushing Apple radio inventory, the company will build a real-time bidding exchange to automate selling in-app ads, multiple sources said.

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