Ad tech company PadSquad has teamed with Polar. PadSquad will leverage Polar’s native advertising platform, MediaVoice, to deliver content-based ads across the PadSquad Platform, a community of
mobile-optimized Web sites. Business Insider
reports that 66% of agencies are somewhat likely or very likely to spend on native advertising within the next six months. Sean Erjavec,
executive vice president, sales at Polar, called the partnership with PadSquad a "win-win."