• iMedia Connection, Thursday, January 2, 2014 12:55 PM

iMedia Connection has posted the second part of its series: "How to plan for real-time marketing execution."

The post reinforces what many already know but often overlook -- that real-time marketing usually comes with a lot of planning.

Real-time marketers should "train and test all parties," the article suggests. It continues: "A big part of operating in real-time is enabling key employees to feel trusted and empowered to act. This level of confidence is only achieved via education and training across all stakeholders -- not only those posting and responding but those creating, approving, distributing, and monitoring, both internally and externally (i.e., agencies and vendors). Training should include both strategic and tactical elements."

Read the whole story at iMedia Connection »