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Turing Agencies, Ad Tech Vendors And Brands Into Friends
- Advertising Age, Friday, January 3, 2014 12:48 PM
Advertising Age has posted an article titled, “Stop the Family Feud: How Agencies, Ad-Tech Vendors and Brands Can Be Friends.”
In it, the
author — Kence Anderson, CEO and founder of Apptimyze — says everyone needs to “use technology to create greater data transparency.” That way “agencies become more
of a player in the process as the ad-tech companies provide data that tell them what types of creative are working and in what situations, and brands can apply these insights across
channels.”
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.