• ClickZ, Tuesday, January 7, 2014 4:46 PM

What's the difference between "basic personalization" and real-time marketing? According to a ClickZ article, real-time marketing is one step above, and marketers need to learn how to move beyond basic personalization, "such as name and account personalization."

The post says companies must first understand customers and prospects, collect real-time customer interaction data and optimize individual customer experiences before they are ready to move from basic personalization to true real-time marketing.

Read the post here.

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