BMW, North America of Woodcliff Lake, N.J., tapped
Matlock Advertising and Public Relations, Atlanta, as its new multicultural agency of record. Billings or the other finalists were not
released. Matlock succeeds
Washington Daniel Advertising, Chicago, who won the account in June 2000. BMW is also enhancing its existing relationship with
Publicis Sanchez & Levitan,
Miami, for Hispanic advertising.
