PubMatic Debuts Video Ad-Serving Tech

Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel; PubMatic now allows for the delivery of video across display, mobile and tablet devices from one platform.

Stephanie Gaines, a former TV network executive at CBS, will lead PubMatic’s new video division.

Kirk McDonald, president of PubMatic, called video “the next frontier in ad tech’s evolution” in a statement.

1 comment about "PubMatic Debuts Video Ad-Serving Tech".
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  1. Joshua Rex from AP, January 14, 2014 at 11:16 a.m.

    What about smart TV?

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