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How To Prompt Site Visitors To Scroll Down The Page

  • Moz, Tuesday, January 21, 2014 12:28 PM
Use the space above the fold to make readers want to scroll the rest of the page. Tim Allen provides sound advice to marketers on how to design below the fold and three ways to encourage scrolling, encouraging behavior through visual prompts. Allen explains that while the fold was once used to serve as a portal to explore other sections of a site, its purpose now is to grab the visitor's attention to make them move down the page or to another screen altogether. Read the article here.

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