• PPC Hero, Tuesday, January 21, 2014 12:24 PM

Sam Owen takes us through how to audit campaigns using an upgrade of a tool from WordStream called AdWords Grader. It uses tons of data to compare one company's account to others in the industry, and gives marketers a percentage score for how well it matches up. The tool analyzes impression share, negative keywords, quality scores, and more. Owen points to three major improvements such as Performance Tracker, which allow marketers to see the monthly grade for the account. Read the article here.

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