Tyco International is holding two separate reviews to select agency partners for an image campaign likely to launch in the second half of the year. One of the reviews is for a branding
specialist to help Tyco with its overall image. Among those competing are
Enterprise IG; Lippincott Mercer; Interbrand and Wolff Olins; Futurebrand, and
Landor Associates, San Francisco.
A cut to 6-8 semifinalists is expected in the next month. Decisions in both reviews are scheduled for mid-year.
