JWT New York hired Frederic Bonn as executive creative director. Bonn joins JWT from Razorfish New York and will be charged with overseeing digital creative across the agency’s flagship New York
office. The agency recently hired Andy Carrigan and Jon Zast as executive creative directors and won work for PUMA, Energizer personal care and Google. While at Razorfish, Bonn oversaw creative across
all agency clients, including Mercedes-Benz, Citibank, UNIQLO, Ford, Smart Car and Morgan Stanley. “Here we are in 2014 and it seems almost backwards to be hiring an ECD for digital. The reality
is that digital simply moves too fast to expect everyone to have the expertise brands demand," said Jeff Benjamin, Chief Creative Officer, JWT North America. "In this evolving world of real-time
marketing, platforms, newsrooms, apps, social, invention and whatever happened today — you need digital leaders who can help brands and agencies stay ahead of the pace and places digital is
pushing,” Prior to Razorfish, Bonn led the creative department of Ogilvy Interactive in Paris, managing global campaigns and digital strategy for clients like Louis Vuitton, Hennessy, Mattel,
Cisco and American Express.