Around the Net
Commentary
RTB For Online Video: 'Don't Trust - And Definitely Verify'
- Adweek, Wednesday, January 22, 2014 5:21 PM
“[P]rogrammatic buying, although largely understood to be permanent and well-established within the world of display advertising, is still very much in its infancy with respect to online video,” wrote Adweek.
The article covers real-time bidding (RTB), and warns advertisers: "don’t trust -- and definitely verify."
“[W]hen it comes to real-time-bidding platforms, advertisers are being forced to trust blindly -- and receive no verification at all,” the post reads.
Read it here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.