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RTB For Online Video: 'Don't Trust - And Definitely Verify'

  • Adweek, Wednesday, January 22, 2014 5:21 PM

[P]rogrammatic buying, although largely understood to be permanent and well-established within the world of display advertising, is still very much in its infancy with respect to online video,” wrote Adweek.

The article covers real-time bidding (RTB), and warns advertisers: "don’t trust -- and definitely verify."

“[W]hen it comes to real-time-bidding platforms, advertisers are being forced to trust blindly -- and receive no verification at all,” the post reads.

Read it here.

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