BIZ DEV: Launchpad Named AOR For The Pat Tillman Foundation

The Pat Tillman Foundation, a nonprofit organization established in honor of the former NFL player and Army Ranger, with a mission to provide educational scholarships for military veterans and their spouses, named Launchpad as its agency of record. The agency developed a long-term brand strategy and worked with the foundation on a project basis over the past year supporting various brand initiatives. Following this partnership, the foundation hired the agency full-time. Under the new partnership, Launchpad will drive brand strategy and marketing to raise awareness and fuel engagement for the foundation as it looks to increase nationwide support for its Tillman Military Scholars program. Launchpad's initial work will focus on marketing strategy for the foundation's signature fundraising event, Pat's Runwhich will mark its 10th anniversary on April 26th, 2014. The agency will unveil a new campaign for Pat's Run using donated print and out-of-home space. “From the beginning, Launchpad has made a tremendous effort to understand the point of how Pat lived his life and to capture the unique stories of each Tillman Military Scholar now carrying forward his legacy. With their creative support and guidance, the Foundation is helping to continue the narrative of this generation of veterans and military spouses long after the wars end,” said Marie Tillman, President and Co-Founder of the Pat Tillman Foundation. 

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