• by Gavin O'Malley , Staff Writer @mp_gavin, January 30, 2014

Facebook on Thursday gave the world its first peek at Paper -- the social giant’s most ambitious content service ever. Paper is “a mobile application that entirely re-envisions how Facebook users discover -- and create -- much of the content flowing through the massive social network,” ReCode writes. Set to launch soon, “The stand-alone app is … an attempt to aesthetically and thematically rethink how Facebook presents itself to users.” Among other implications, Paper will no doubt make life more complicated for Flipboard, and other mobile- and social-leaning media aggregation services. Paper is part of a multi-year effort from the team behind Facebook's News Feed, and spearheaded by Chris Cox, Facebook’s highly regarded product VP.