More on the big problem that is managing social data, Michoel Ogince -- Director of Platform & Product Strategy at social media agency Big Fuel Communications -- suggesting leading with clear
business goals. “We really try to understand what brands are trying to achieve,” Ogince told attendees of MediaPost’s Social Media Insider Summit on Thursday. And don’t forget
that it always comes back to KISS, Ogince notes. “Keep it simple, stupid!” Buying into social, Publicis Groupe took a majority stake in Big Fuel in mid-2011. Part of Publicis’ VivaKi
unit, the holding company said at the time that Big Fuel would serve as a strategic “social media center” for some of Publicis’ other units.
