• by Gavin O'Malley , Staff Writer @mp_gavin, January 31, 2014

Despite Facebook’s clear size advantage, Twitter remains the go-to destination for "second-screen" TV talk and, for marketers, related analysis. That could change soon, however. In the UK, Facebook just partnered up with social TV analytics company SecondSync. “The two companies will work together to help marketers understand how people are using the social network to talk about topics such as TV,” The Next Web reports. “The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time.” Meanwhile, stateside, Facebook recently hired a team, including former TV producers, "to help broadcasters extract insights about the Facebook users watching their programming, such as how a team's fans breakdown by gender or geographic region," according to Business Insider. "For the Super Bowl, Facebook will team directly with Fox Sports ... which is airing the game, to showcase pre-game chatter from Facebook and Instagram users alongside typical game stats [while] a specially created website will chart user data and comments in real time."