• by Gavin O'Malley , Staff Writer @mp_gavin, January 31, 2014

A comedian, a romance writer, and an economics major walk into a bar… Nope, that’s not the setup for a bad joke. Rather, that’s what an open call for a social community manager can look like these days, according to Kasey Skala, Digital Communication Manager at Great Clips. “I’d hire the comedian,” Skala told attendees of OMMA’s Social Media Insider Summit on Friday. Along with comedic timing, good community managers should also be “likable,” and their own “advertising machines,” said Aaron Kaufman, Community Strategist SCE Santa Monica Studio, Sony Playstation. "Good grammar," too! They also need to be “go-getters,” and be willing to force brands to consider some of the more negative things people are saying about them, online. “Be fearless,” said Kaufman. But, brave as you may be, don’t forget about “common sense,” said Zachary Wright, Social Media Strategist at Razorfish. “We all have, so use it.” Oh, and remember that “patience is a virtue.”