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Pandora Targeting Ads By Political Preference

Next week, Pandora is expected to start letting advertisers target listeners based on their perceived political leanings. To do so, “The company matches election results with subscribers' musical preferences by Zip Code,” The Wall Street Journal reports. “Then, it labels individual users based on their musical tastes and whether those artists are more frequently listened to in Democratic or Republican areas.”

Read the whole story at The Wall Street Journal »

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