- The Drum, Wednesday, February 19, 2014 11 AM
The Drum on Wednesday posted an article titled, “It’s clear with RTB: display is no longer a gamble.” The post calls real-time bidding (RTB) “the new darling of digital
marketing" and focuses on transparency.
“The time for clarity within the historically muddy waters of display advertising is now,” the post asserts. Read it here.
Read the whole story at The Drum »