• ClickZ, Friday, February 21, 2014 12:59 PM

It shouldn't come as a surprise to those deep in technology that semantic search must succeed for search engine marketing to flourish. Innovation drives change. Stifle search and it will die. Dave Lloyd uses the metaphor of the search spinning away from familiarity to demonstrate recent search engine marketing changes and the evolution toward semantic search. As he puts it: a world rapidly spinning away from search as we've known it for the past 15 years. He also analyzes how Google's Knowledge Graph, Schema.org and other semantic-based technology will evolve.

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