• by Val Brickates Kennedy , February 24, 2014

Carbonite has named Boston-based PAN Communications as its global agency of record, the agency said Monday.

Under the agreement, PAN will create campaigns to support the technology company's shift to the small-to-medium size business, or SMB, market and renewed focus on channel partners. Carbonite is a provider of backup and recovery IT solutions.

“We are thrilled that PAN continues to be recognized as a midsize technology agency with true global capabilities,” said Philip A. Nardone, Jr., president & founder of PAN Communications, in a statement. “Carbonite has an incredible opportunity to leverage its history with consumers and help SMBs find the right solutions at a price point that makes sense for their budgets. We look forward to taking Carbonite to the global marketplace as a leader in backup and recovery.”